Take a moment and stroll down crappy commercial lane with me. What are some of the worst commercials of all time? The furry wannabe rats hanging in mid air singing above a Quizno’s Sub? Or what about the dancing boogers at the Coughacabana? Seriously, I don’t want to see boogers of my own much less cartoons of them dancing. To quote my great aunt Pearl who was a Southern Bell in the truest sense of the word, “that won’t attract anything but flies.”
But the bane of my existence, the proverbial pee in my Post Toasties, if you will, is the super creepy plastic Burger King “King” with the oversized head who breaks into McDonald’s headquarters and steals their “secret” formula for the Egg McMuffin. It’s not just me who has considered intensive therapy due to this guy either, there’s a whole community of them – check out http://burgercreep.tribe.net/.
It makes you wonder, what is going on at corporate advertising meetings? Are these guys’ morons? First of all, the premise that Burger King really had to steal a “recipe” for a scrambled egg, sausage patty, and a slice of cheese on an English muffin? How do you follow that leap in reality? Maybe in the next episode, the Burger “King” will try to steal the recipe for milk and stick his hand up a cow’s butt to get the ‘secret formula’!
In all seriousness, who ever decided that annoying the public at large was a marketing strategy? Does your advertising annoy people and make them want to shop elsewhere? Customers are smart and savvy too, and business owners need to appeal to their needs through emotion not through ridiculous storylines and stunts that insult their intelligence. I’m all for originality, but it has to be creative – not stupid.
smartnsavvy
